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Anastasia Gritsai.

Lead Product Designer. 11+ years

ex-Goodnotes, Apple iPad of the Year, 25M+ MAU

gritsay.design@gmail.com

LinkedIn

My Work

Monetization

Goodnotes

Goodnotes is a note-taking app, named Apple’s iPad App of the Year, constantly ranking #1 in productivity with 25 million MAU

Leadership wanted a full onboarding redesign. Instead, we built an experimentation framework that let our support team, engineers, and marketing contribute hypotheses alongside designers and PMs. Why? How? Read in the article

Read on Medium

→

Admin Portal

Happy Numbers Inc.

Math supplementary education program designed for Pre-K to 5th grade students with millions of users mainly across the United States.

We'd built an incredible product that teachers loved and students thrived with. Yet renewals were struggling. This is how building an admin portal from scratch transformed our business model.

See Project

→

Marketplace

Goodnotes

Goodnotes is a note-taking app, named Apple’s iPad App of the Year, constantly ranking #1 in productivity with 25 million MAU

While the initial pop-up shop was generating substantial revenue, company was going through a business model transition that could either accelerate growth or damage brand trust. This is how thoughtful design strategy turned a potential liability into a multi-million dollar ecosystem.

See Project

→

Anastasia Gritsai.

Lead Product Designer.
11+ years

ex-Goodnotes, Apple iPad of the Year, 25M+ MAU

gritsay.design@gmail.com

LinkedIn

My Work

Monetization

Goodnotes

Goodnotes is a note-taking app, named Apple’s iPad App of the Year, constantly ranking #1 in productivity with 25 million MAU

Leadership wanted a full onboarding redesign. Instead, we built an experimentation framework that let our support team, engineers, and marketing contribute hypotheses alongside designers and PMs. Why? How? Read in the article

Read on Medium

→

Admin Portal

Happy Numbers Inc.

Math supplementary education program designed for Pre-K to 5th grade students with millions of users mainly across the United States.

We'd built an incredible product that teachers loved and students thrived with. Yet renewals were struggling. This is how building an admin portal from scratch transformed our business model.

See Project

→

Marketplace

Goodnotes

Goodnotes is a note-taking app, named Apple’s iPad App of the Year, constantly ranking #1 in productivity with 25 million MAU

While the initial pop-up shop was generating substantial revenue, company was going through a business model transition that could either accelerate growth or damage brand trust. This is how thoughtful design strategy turned a potential liability into a multi-million dollar ecosystem.

See Project

→

Anastasia Gritsai.

Lead Product Designer. 11+ years

ex-Goodnotes, Apple iPad of the Year, 25M+ MAU

gritsay.design@gmail.com

LinkedIn

My Work

Monetization

Goodnotes

A note-taking app with 25M+ MAU, named Apple’s iPad App of the Year, constantly ranking #1 in productivity

Leadership wanted a full onboarding redesign. Instead, we built an experimentation framework that let our support team, engineers, and marketing contribute hypotheses alongside designers and PMs. Why? How? Read in the article

Read on Medium

→

Admin Portal

Happy Numbers Inc.

Math supplementary education program designed for Pre-K to 5th grade students with millions of users mainly across the United States.

We'd built an incredible product that teachers loved and students thrived with. Yet renewals were struggling. This is how building an admin portal from scratch transformed our business model.

See Project

→

Marketplace

Goodnotes

A note-taking app with 25M+ MAU, named Apple’s iPad App of the Year, constantly ranking #1 in productivity

While the initial pop-up shop was generating substantial revenue, company was going through a business model transition that could either accelerate growth or damage brand trust. This is how thoughtful design strategy turned a potential liability into a multi-million dollar ecosystem.

See Project

→